Started with first fitness gym in 1983. Sold 5 gyms in 1998 with 26.000 members. Gross revenue increased in the 15 years from SEK 700.000 to 70.000.000.
Started new gym in Vallentuna, Sweden in 2006. Today the facility with 7.000 square meters has 8 different group training studios and 9 different areas for individual training.
There is a Bouldering Area and an extensive Obstacle Course Area.
The club now has about 6.000 members and gross revenue is over SEK 30.000.000.
Education: BSc in Business and Economics, Stockholm School of Economics
Worked as employee: Johnson & Johnson, Scandinavian Airlines (SAS)
Own companies: Accounting agency, Fitness centers, Fitness Education